Carl Edwards has signed with Prime Video to be one of their analysts for the next 5 NASCAR races.
What happened?
On May 23, Edwards admitted he was wondering if NASCAR fans would know about the sport's shift to streaming.
He talked to one of his neighbors, who said he would be watching the races on Prime Video.
The first race on Prime Video is the Coca-Cola 600, NASCAR's longest race.
Why it matters for Carl Edwards
Edwards is a 28-time winner in the Cup series and has been welcomed back to the sport personally.
He resisted overtures from various networks until Prime Video approached him earlier this year.
What comes next?
Prime Video has a seven-year deal with NASCAR and is hoping to bring a new level of production to the races.
They are getting help from NBC Sports, which has had NASCAR since 2015.
The booth will feature Adam Alexander as the play-by-play announcer, along with analysts Steve Letarte and Dale Earnhardt Jr.
Edwards and Corey LaJoie will be on pre- and post-race coverage.
Prime Video will be bringing its own touches to the races, including a double-box commercial format.
They will also have highlights of key moments, allowing viewers to catch up on the action.
The timing of Edwards' return to the sport feels right, and he is glad Prime Video came to visit him in Missouri.
He is looking forward to the adventure and is shocked at how the sport has welcomed him back.
The Coca-Cola 600 will take place on Sunday, and Prime Video is excited to bring it to fans.
Alex Strand, Prime Video's senior coordinating producer for live sports, said they are excited to start with a crown jewel race.
They spent a lot of time making sure they are delivering on expectations, just like they did with 'Thursday Night Football'.
Edwards is ready to bring his expertise to the sport and is looking forward to working with Prime Video.
He believes the sport has welcomed him back personally, and he is glad to be a part of it again.